Unlock AMC Insights and Create Winning Audiences with Hector

What is Amazon Marketing Cloud (AMC)?

AMC is Amazon’s clean room environment for privacy-safe data analysis. It is your analytics powerhouse to uncover how shoppers engage with your brand across ads and touchpoints.

Key Insights You Can Unlock with AMC

• Path to Conversion: See how customers move from video ads to Sponsored Products to retargeting before they buy
• DSP Value: Compare journeys with and without DSP to prove incremental lift
• Attribution Models: Measure first-touch vs last-touch performance to reveal DSP’s real contribution
• Time to Conversion: Learn how long customers take to purchase and optimize retargeting windows
• Tentpole Analysis: Analyze Prime Day and other big events across pre-event, live, and post-event phases

Turning Insights Into Action

AMC insights are not just reports, they power better targeting. Build audiences such as:

• Shoppers who added to cart but never purchased
• Detail page viewers who did not convert
• Searchers who engaged but did not click

These audiences flow seamlessly into both Sponsored Ads and DSP campaigns for smarter remarketing.

Why It Matters

With AMC, you move beyond siloed reporting and into a holistic view of the customer journey. When paired with Hector, AMC becomes a powerful tool for planning, optimizing, and proving the impact of your Amazon advertising.

👉 Unlock AMC insights and create winning audiences with Hector.

Hector Automated Rules: 24/7 Amazon Ads Optimization

The Challenge

Amazon campaigns demand constant monitoring of budgets, bids, placements, and inventory. Doing this manually wastes time and risks missed opportunities.

The Solution: Hector Automated Rules Engine

Automated Rules run 24/7 to optimize your ads while you focus on strategy. Every rule is built with safety controls, floor and cap limits, and flexible scheduling.

What You Can Automate

• Budgets: Increase budgets for high performers and reset at midnight to avoid overspend
• Bids and Placements: Adjust automatically based on impression share and rank data
• Search Term Harvesting: Auto-add high-performing keywords into the right campaigns
• Negation Rules: Instantly cut wasted spend on poor-performing terms
• Inventory Status: Pause ads for out-of-stock ASINs and auto-resume when restocked

Smarter Optimization with Templates

Don’t want to build from scratch? Use Hector’s pre-built templates:

• Compare performance across custom date ranges from Prime Day to month-over-month
• See before-and-after metrics with clear red and green indicators
• Unlock keyword harvesting opportunities and optimize instantly

Why It Matters

With Hector, optimization never sleeps. From budgets to bids, placements to inventory, every rule executes automatically and keeps campaigns profitable around the clock.

👉 Experience the power of Amazon Ads automation with Hector.

Hector ASIN Categorization & Master Overview: Smarter Amazon Insights

ASIN Categorization: The Foundation

Before diving deep, Hector lets you set up ASIN Categorization to organize products your way.

• Create custom categories based on product line, subcategory, or business logic
• Use smart filters or upload custom sheets for precise mapping
• Build a structure that makes reporting and insights more relevant to your business

Master Overview: Everything in One Place

Once ASINs are categorized, the Master Overview Dashboard brings everything together:

• Unified Accounts: Consolidate multiple seller accounts into one view
• Custom Filters: Analyze performance by product categories, labels, or any segment you define

Comprehensive Metrics at a Glance

Compare key performance metrics across Total, Ad, and Organic:

• Revenue, traffic, orders, and AOV
• Conversion rates, spend, CPC, ROAS, ACOS
• Green arrows highlight improvements, red arrows show declines, for any date range you choose

Visual Revenue Insights

• Revenue Distribution: Instantly see what percentage each category contributes through clear pie charts
• Geographic Performance: State-wise maps show revenue, orders, and AOV, guiding region-specific decisions

Product Report with Inventory Tracking

At the ASIN level, Hector provides a complete view:

• Traffic, orders, revenue, conversion rates
• Inventory units and days left based on sales trends
• Critical insights to prevent stockouts and optimize ad intensity

Why It Matters

With Hector’s ASIN Categorization and Master Overview, you go from raw data to actionable insights. Organize your products, track performance across ads vs organic, and manage inventory with confidence—all in one dashboard.

👉 Simplify analysis and scale smarter with Hector.

Hector Targeting 360: Your Amazon Ads Command Center

The Problem Advertisers Face

Managing Amazon Ads often means jumping between reports, tabs, and spreadsheets. Simple optimization decisions can take hours of manual work.

The Solution – Targeting 360 by Hector

Targeting 360 brings everything together on one screen:

• Campaigns, ad groups, targeting, placements, search terms, and ASINs all unified
• One-click cross-linking to reveal the complete story of any ASIN or campaign
• Natural language Smart Search to instantly find performance insights

Instant Action & Optimization

With Targeting 360, you don’t just analyze, you act:

• Add negatives, adjust bids, or harvest search terms directly on-screen
• Sync changes to Amazon in seconds without leaving the dashboard

Smarter Insights at Scale

• Compare performance across custom date ranges from Prime Day to month-over-month
• See before-and-after metrics with clear red and green indicators
• Unlock keyword harvesting opportunities and optimize instantly

Why It Matters

What once took hours across multiple tools now happens in minutes with Hector.
Targeting 360 is not just a dashboard; it is your complete Amazon Ads command center.

Stop managing campaigns. Start commanding them with Hector.

Hector’s Granular Dayparting Engine: Optimize Amazon Ads by the Hour

What is Dayparting?

Dayparting is the strategy of optimizing ad performance based on the time of day. Instead of running ads at the same intensity 24/7, Hector shows you exactly when campaigns perform best so you can spend smarter.

Heat Map Analysis

• View performance across 168 hourly slots in a week
• Identify peak and low-performing hours with clear visualization
• Focus your ad intensity where it matters most

Flexible Application

Apply dayparting at multiple levels:

• Campaign Level: Manage budget pacing
• Targeting Level: Optimize specific keywords
• Match Type Level: Focus on exact match for precision
• Placement Level: Adjust for different behaviors across top of search vs product pages

The 5-Step Methodology

• Analyze at least three metrics: ROAS, conversion rate, and orders
• Set filters for minimum and maximum performance thresholds
• Identify your best and worst-performing time slots
• Create schedules to increase or decrease budgets, bids, and placement modifiers
• Track performance before and after, then refine continuously

Key Principle

Never pause campaigns entirely. Instead, adjust intensity with floor and cap limits to keep visibility while improving efficiency.

• Analyze at least three metrics: ROAS, conversion rate, and orders
• Set filters for minimum and maximum performance thresholds
• Identify your best and worst-performing time slots
• Create schedules to increase or decrease budgets, bids, and placement modifiers
• Track performance before and after, then refine continuously

Continuous Optimization

• Compare before-and-after results to measure ROAS, orders, and conversions
• Apply proven patterns to other campaigns
• Build an ongoing loop of smarter, time-based optimization

Why It Matters

Dayparting turns raw hourly data into actionable strategies. With Hector, you can control when and how your ads spend to maximize profitability and scale efficiently.

👉 Power your Amazon Ads with Hector’s Dayparting Strategy.

Hector Snapshot Dashboard: Ads vs Organic & Seller vs Vendor Made Simple

Your Command Center for Amazon Growth

The Snapshot Dashboard is the first screen you see when you log into Hector. It unifies data from Seller Central, Vendor Central, and your Ad Account into one clear view.

Key Highlights

• Ads vs Organic Revenue: Instantly see how much of your sales come from ads compared to organic. When revenue shifts, know if it’s an ad issue or an organic ranking problem.
• ASIN Performance: Track your top 10 ASINs. Identify winners driving growth and spot losers where revenue is declining. Drill down instantly for deeper insights.
• Date Comparisons: Compare performance across any timeframes. Last week vs this week, this Prime Day vs last Prime Day—get clarity without spreadsheets.

Why It Matters

Instead of spending hours downloading and merging reports, five to ten minutes on Snapshot gives you a complete health check of your Amazon business. It’s the fastest way to start your day with actionable insights.

👉 Simplify your Amazon reporting with Hector’s Snapshot Dashboard.